Entries by Superior Color Publications

Improve Your Presence On Social Media






Make sure to research! Having a presence on all social media networks might not always be right for you. Find out which networks will be the most valuable to your business. Tip: Facebook, Pinterest, and Instagram are a great idea for wedding professionals! All profiles should be complete! Make sure all your info is filled […]

Website mistakes YOU are making!






Clients will look for you online and your website is one of the first things they will see. It is all about first impressions! Make sure you aren’t making these mistakes: Your website talks way too much about yourself.  Put yourself in your clients shoes and ask “What does that mean to me?” What you […]

Howell Opera House Planner






We just finished a new planner!  The Howell Opera House, built in 1881, is a recognized landmark in downtown Howell serving the community with a variety of quality arts and cultural programs throughout the year. The iconic building is also utilized as a rental facility for public and private events. It is owned and operated […]

Grow Your Business During the Holidays






The wedding season may be winding down but there is still a lot you can do. There is no reason you can’t improve business during the holiday season. Stephanie Padovani of bookmorebrides.com has some great advice on what to do: Take advantage of the “buying frenzy created by shop-happy ‘holidays’ like Black Friday and Cyber […]

Bridal Show Top Tips






Bridal shows are almost a must if you want to reach brides.  With each bridal show you attend, you invest an enormous amount of money and time to sell yourself and your business.  It’s important to make sure you’re getting a meaningful return on that big investment.  Christine Dyer of bridaltweet.com has some great ideas […]

Stand Out in the Wedding Industry






There are TONS of service providers out there for brides and grooms to choose from – it can be difficult to make yourself stand out from the rest.  Couples can confuse you with your competitor and easily get overwhelmed when planning their wedding.  Having a useful website and marketing materials along with an effective presence […]